Across India, many thousands of tonnes of flowers and leaves are used in temples, households, weddings, festivals and more every single day. As a natural agarbatti manufacturer, Sugandh Lok has partnered with Holy Waste, a firm that recycles flowers and leaves that have been used for worship in temples. Our efforts ensure that the floral aftermath of temple worship does not end up in landfills or water bodies.
Founded in 2019 in Hyderabad, Holy Waste transforms floral waste into a valuable aromatic resource for Sugandh Lok, into protection for our environment, and into sustainable livelihoods for people. Recognized by the Government of Telangana, Holy Waste is authorized to implement floral waste management across the state.
From just one temple to over 40 today, Holy Waste and Sugandh Lok have led the drive for environmental protection to the tune of 200 kg of floral waste daily. In Hyderabad, Holy Waste collects daily flowers used in daily worship from temples in and around Padmarao Nagar and Banjara Hills as well as specific ones like the Sai Baba Temple, the Film Nagar Daiva Sannidhanam, the Kalyana Venkateshwara Temple Kukatpally, and the Tadbund Hanuman Temple.
The firm audits the patterns and nature of waste output from its contributors, offering drums to separate floral waste at the source before scheduled pickups. After the collected flowers are segregated, the petals are separated, dried, and processed for further use. With over two tons of floral waste recycled between 2019-2021, Holy Waste employs over more than 14 women, helping them become financially independent and thus better the lives of their families and communities.
This processed floral concentrate is used in by the Sugandh Lok agarbatti manufacturing company to make our pure agarbathies, or as called in North India, agarbattis. The flowers add blessings and a touch of holiness to Sugandh Lok, enhancing our commitment to eco-friendly practices and manufacturing.