


FAMILIAR FEELINGS. BEAUTIFULLY REIMAGINED.
Ghar ki subah.
Jahaan bhi ho.
Some mornings stay with us. In the sound of a bell. In a cup of coffee. In the small things that made a house feel like home.
India Wakes Up brings six of those everyday memories into a collection of fragrances—ready to become part of your own rituals.
UNBOX A WHOLE MORNING
One collection. Every little memory.
Six individual fragrance packs.
Fifteen sticks in each.
India Wakes Up
What does home smell like to you?
Start with the scent you already love—or let a different memory lead the way.
| Memory | Pack fragrance | The feeling | Choose it for |
|---|---|---|---|
| Temple Bells At 6 Am | Chandan | Woody & familiar | For a quiet beginning |
| Dadi’s Pooja Room | Camphor | Camphor-led | For your daily pooja |
| Coffee & Newspaper At Sunrise | Coffee | Coffee-inspired | For an unhurried pause |
| Talcum Powder | Soft talcum powder | Soft & powdery | For a fresh start |
| Morning Walk In The Park | Rainforest | Green & atmospheric | For a little breathing space |
| Fresh Laundry | White musk | Clean & soft | For a welcoming home |
-
Memory
Temple Bells At 6 Am
- Pack fragrance
- Chandan
- The feeling
- Woody & familiar
- Choose it for
- For a quiet beginning
-
Memory
Dadi’s Pooja Room
- Pack fragrance
- Camphor
- The feeling
- Camphor-led
- Choose it for
- For your daily pooja
-
Memory
Coffee & Newspaper At Sunrise
- Pack fragrance
- Coffee
- The feeling
- Coffee-inspired
- Choose it for
- For an unhurried pause
-
Memory
Talcum Powder
- Pack fragrance
- Soft talcum powder
- The feeling
- Soft & powdery
- Choose it for
- For a fresh start
-
Memory
Morning Walk In The Park
- Pack fragrance
- Rainforest
- The feeling
- Green & atmospheric
- Choose it for
- For a little breathing space
-
Memory
Fresh Laundry
- Pack fragrance
- White musk
- The feeling
- Clean & soft
- Choose it for
- For a welcoming home

A GIFT WITH SOMETHING TO REMEMBER
Unke liye, jinse ghar ghar lagta hai.
For the ones who kept the coffee warm. Who lit the diya before everyone woke. Who made ordinary mornings feel special.
Give them six familiar fragrances, gathered in one thoughtful collection.
MAKE A LITTLE ROOM FOR YOURSELF
Your morning, in three small moments.
-
Choose a memory.
Start with coffee, a quiet pooja or the freshness of clean cotton. Pick the fragrance you feel drawn to today.
-
Light it gently.
Light the coated tip, then blow out the flame. Place the stick in a suitable incense holder on a fireproof surface.
-
Let the moment unfold.
Enjoy the fragrance in a well-ventilated room. Stay nearby while it burns, with the holder clear of flammable materials.
SUGANDH LOK
Familiar memories.
A legacy of fragrance.
The India Wakes Up pack carries a legacy of 75 years of agarbatti craftsmanship. This collection gives that experience a personal subject: the everyday fragrances that remind us of home.
INDIA WAKES UP










